Which of the following refers to the way in which new products are adopted and spread throughout a marketplace?
A) diffusion process
B) spreading process
C) activation process
D) innovation process
E) acceptance process

Question

Quizplus · Accepted Answer

The adoption and spread of new products throughout a marketplace is known as the diffusion process. It involves the way in which a product is communicated, accepted, and adopted by different groups of people.

Which of the Following Refers to the Way in Which