Groups of consumers who develop relationships based on shared interests or product usage are referred to as _____.
A) consumption groups
B) brand communities
C) interest groups
D) lifestyle communities
E) aspirational groups

Question

Quizplus · Accepted Answer

Brand communities are groups of consumers who form relationships based on shared interests or usage of a particular product or brand. They often interact with each other through social media or online forums to discuss their experiences, offer advice, and build a sense of community around the brand.

Groups of Consumers Who Develop Relationships Based on Shared Interests