A group of individuals who has significant relevance for a consumer and who has an impact on the consumer's evaluations is known as a(n) _____.
A) hierarchical group
B) cultural group
C) reference group
D) assimilation group
E) membership group

Question

Quizplus · Accepted Answer

A reference group is a group of individuals who has significant relevance for a consumer and who has an impact on the consumer's evaluations. The other options are not relevant to the given definition.

A Group of Individuals Who Has Significant Relevance for a Consumer