Which theory hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions?
A) Theory of reasoned action
B) Attribution theory
C) Equity theory
D) Priming theory
E) Prospect theory

Question

Quizplus · Accepted Answer

The theory that hypothesizes that the way in which information is framed differentially affects risk assessments and associated consumer decisions is called the Prospect Theory. This theory was proposed by Amos Tversky and Daniel Kahneman in 1979. The theory suggests that people evaluate and choose between options based on the perceived gains and losses of the options, rather than the final outcome. This means that the framing of information can greatly affect how consumers perceive a product or service, and can influence their decision-making.

Which Theory Hypothesizes That the Way in Which Information Is