Which strategy deals with how the firm will be defined and sets general goals?
A) corporate strategy
B) marketing strategy
C) tactical strategy
D) top-level strategy
E) meta-strategy

Question

Quizplus · Accepted Answer

Corporate strategy is the high-level plan that defines the scope of the firm and sets the overall objectives that guide decision-making at lower levels. It concerns large-scale strategic decisions that affect the entire organization, such as mergers and acquisitions, divestitures, and vertical or horizontal integration. By contrast, marketing strategy deals with how to promote and sell the firm's products or services, tactical strategy focuses on short-term actions to achieve specific objectives, and top-level strategy may refer to any strategic decision made at the highest levels of the organization, but it is not as specific as corporate strategy. Meta-strategy is not a commonly used term in strategic management.

Which Strategy Deals with How the Firm Will Be Defined