A company that views itself in a product business, rather than in a value, or benefits producing business runs the risk of developing _____, which could cause the company to go out of business if technology makes the product obsolete.
A) marketing myopia
B) cognitive dissonance
C) negative affect
D) marketing dissonance
E) marketing disconnect

Question

Quizplus · Accepted Answer

Marketing myopia occurs when a company becomes too focused on its product and does not consider the broader value or benefits it provides to consumers. This narrow focus can lead to the company missing out on opportunities or failing to adapt to changes in the market, potentially leading to obsolescence and failure.

A Company That Views Itself in a Product Business, Rather