Offering the same basic product to all customers is which type of business orientation?
A) undifferentiated marketing
B) differentiated marketing
C) niche marketing
D) product marketing
E) production marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves offering the same basic product to all customers. This approach assumes that all customers have similar needs and wants, and therefore does not differentiate between customer groups.

Offering the Same Basic Product to All Customers Is Which