_____ refer to direct contacts between the firm and a customer.
A) Touchpoints
B) Intersections
C) Interaction points
D) Moments of truth
E) Counterpoints

Name: _____ refer to direct contacts between the firm and a customer. A) Touchpoints B) Intersections C) Interaction points D) Moments of truth E) Counterpoints
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Touchpoints refer to direct contacts between the firm and a customer. They can include in-person interactions, phone conversations, email exchanges, and website visits.

_____ Refer to Direct Contacts Between the Firm and a Customer