In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is called a(n) ________ score.
A) brand image
B) brand equity
C) impression
D) emotional

Question

Quizplus · Accepted Answer

The measure obtained when respondents are asked about their general positive feeling towards a brand is called an "impression" score, as it reflects the overall perception or impression of the brand.

In Ad Tracking Research, If Respondents Are Asked If They