Asking respondents if they recognize a brand in an advertisements measures:
A) memorability.
B) aided brand awareness.
C) unaided brand awareness.
D) brand and ad recognition.
Correct Answer:
Verified
Q21: Advertising tracking research does not measure:
A)ad memorability.
B)unaided
Q25: Advertising tracking research does not measure:
A)ad likeability.
B)unaided
Q27: When copytesting print ads, researchers often use
Q28: In ad tracking research, if respondents are
Q29: After being shown a segment or stills
Q31: With advertising tracking research, respondents are shown
Q32: Advertising tracking research does not provide information
Q35: With advertising tracking research, tests can be
Q37: Quantitative copytesting questions do not measure:
A)ability of
Q43: Which method may use a computer joystick
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