Question 1

If negative publicity is combated in a chat room on the internet, the approach being used is an:
A) impression management.
B) entitling.
C) enhancement.
D) internet intervention.

Accepted Answer

The answer of If negative publicity is combated in a...

Question 2

Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?
A) Impression management
B) Acclimation
C) Entitlings
D) Reinforcement

Accepted Answer

Entitlings is a proactive prevention strategy for image damage that involves taking credit for positive events or outcomes. In this context, Wheaties is associated with successful athletes through endorsements, suggesting that consuming Wheaties may contribute to becoming a champion. This association leverages the positive image of the athletes to enhance the brand's image, preemptively countering potential negative perceptions.

Question 3

PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not occur in the company's factories is an example of which approach?
A) Impression management
B) Crisis management
C) Enhancement
D) An apology strategy

Accepted Answer

This is an example of crisis management, where the company responds to negative claims and tries to mitigate the potential damages to its reputation. PepsiCo used evidence-based approaches to prove the claims wrong and reassure its customers of the safety of their products.

Question 4

Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:
A) an expression of innocence.
B) an excuse.
C) moral ambiguity.
D) a justification.

Accepted Answer

The answer of Saying, "We didn't cause this negative event...

Question 5

Claiming responsibility for positive outcomes of events is:
A) affirmative social responsibility.
B) acclaiming.
C) entitling.
D) an enhancement.

Accepted Answer

The answer of Claiming responsibility for positive outcomes of events...

Question 6

The attempt to increase the desirable outcome of an event in the eyes of the public is:
A) affirmative social responsibility.
B) acclaiming.
C) entitling.
D) enhancement.

Accepted Answer

The attempt to increase the desirable outcome of an event in the eyes of the public is known as enhancement, which involves emphasizing the positive aspects of an event and downplaying any negative aspects. This can be used in public relations and marketing to improve the reputation of a company, product or service. Option A (affirmative social responsibility) refers to a company's obligation to act in the best interests of society, while options B (acclaiming) and C (entitling) are not relevant terms in this context.

Question 7

Proactive prevention strategies for image damage include:
A) entitlings and enhancements.
B) crisis management and impression management.
C) justifications and excuses.
D) defense of innocence and apologies.

Accepted Answer

Proactive prevention strategies for image damage, such as entitlings and enhancements, involve actions taken before any potential damage occurs. These strategies aim to build a positive image and goodwill that can protect against future negative perceptions, unlike reactive strategies like justifications, excuses, or apologies, which are employed after damage has occurred.

Question 8

Accepting blame for an event, offering an apology, or forcefully refuting the charges is:
A) impression management.
B) crisis management.
C) an entitling.
D) an enhancement.

Accepted Answer

Accepting blame, offering an apology, or refuting charges are all strategies related to crisis management. Crisis management involves responding to unexpected events or situations that may harm the reputation or operations of an organization. These strategies can help to mitigate the damage of a crisis and protect the organization's reputation. Impression management, entitling, and enhancement are not relevant to the specific situation described in the question.

Question 9

An apology strategy to manage a negative publicity situation should include each of the following elements except:
A) an expression of guilt.
B) a statement recognizing the inappropriate behavior.
C) acceptance of sanctions because of wrong behavior.
D) a statement about behaviors of the competition.

Accepted Answer

A statement about behaviors of the competition is not relevant to the apology and may distract from accepting responsibility and offering a solution for the negative publicity situation. The other elements (expression of guilt, recognition of inappropriate behavior, acceptance of sanctions) are crucial in demonstrating accountability and a commitment to make things right.

Question 10

Entitlings and enhancements are forms of:
A) reactive damage control strategies.
B) acclaiming.
C) proactive prevention strategies for image damage.
D) crisis management.

Accepted Answer

Entitlings and enhancements are proactive prevention strategies for image damage. They aim to prevent negative perceptions or incidents from happening, rather than just reacting to them after the fact. Therefore, option C is the correct choice.

Question 11

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:
A) impression management.
B) crisis management.
C) enhancement.
D) entitling.

Accepted Answer

Enhancement is the strategy being used here, as Tang is highlighting a positive aspect (being the official drink of NASA during the first moon landing) to improve its brand image and appeal.

Question 12

In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:
A) expressions of innocence.
B) excuses.
C) justification.
D) apology.

Accepted Answer

The remedial approach of justifying or downplaying the negative incident is commonly used to make it appear minor or trivial. This approach is often seen as a defensive technique to reduce the severity of the situation and protect the company's reputation. Apologies (D) are used when the company takes responsibility for the negative incident and expresses regret for their actions. Expressions of innocence (A) are used when the company denies any wrongdoing, while excuses (B) are used when the company acknowledges their responsibility but offers reasons for their behavior.

Question 13

An apology strategy to manage a negative publicity situation should include each of the following elements except:
A) names of individuals who were responsible for wrong behavior.
B) rejection of the inappropriate behavior.
C) approval of the appropriate behavior.
D) offer of compensation or penance to correct the wrong.

Accepted Answer

While naming individuals responsible for wrong behavior can be important in some situations, it is not always necessary or appropriate in an apology strategy. The other options are all important elements of an effective apology strategy to manage negative publicity.

Question 14

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident. It was beyond our control." The statement is a form of:
A) expression of innocence.
B) excuse.
C) rationalization.
D) justification.

Accepted Answer

The statement is an excuse since it is attributing the cause of the accident to external factors beyond their control instead of accepting responsibility.

Question 15

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:
A) an expression of innocence.
B) an excuse.
C) moral ambiguity.
D) a justification.

Accepted Answer

By stating that the negative event could not have been prevented, the speaker is attempting to excuse themselves or their organization from any responsibility or blame for the event. This is an example of using the impression management technique of an excuse.

Question 16

An apology strategy is:
A) an impression management technique.
B) a form of defense of innocence used to counter bad publicity.
C) another form of reactive crisis management and damage control.
D) another form of proactive damage control.

Accepted Answer

The answer of An apology strategy is:
A) an impression management...

Question 17

When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of:
A) expression of innocence.
B) excuse.
C) rationalization.
D) justification.

Accepted Answer

The answer of When the public relations department issues a...

Question 18

The conscious or unconscious attempt to control images in social situations is:
A) crisis management.
B) enhancement.
C) social responsibility.
D) impression management.

Accepted Answer

The conscious or unconscious attempt to control images in social situations is also known as impression management. This involves trying to present oneself in a certain way to create a specific impression on others.

Question 19

Apology strategies are most often used in situations in which:
A) the violation was a major situation affecting a large number of people.
B) the violation was minor or the company cannot escape being found guilty.
C) an individual within the company has acted inappropriately, but the company itself has not.
D) legal charges have been filed against the company or someone in the company.

Accepted Answer

Apology strategies are most often used in situations where the violation was minor or the company cannot escape being found guilty, as well as in situations where the company wants to maintain a good reputation and relationship with its customers or stakeholders. In cases where legal charges have been filed or the violation affects a large number of people, other legal and PR strategies may also be employed.

Question 20

Reactive image damage control strategies include each of the following except:
A) internet interventions.
B) entitling strategies.
C) crisis management programs.
D) impression management techniques.

Accepted Answer

The other options are examples of reactive image damage control strategies. Internet interventions involve monitoring and responding to negative online content, crisis management programs are designed to address and mitigate damage during a crisis, and impression management techniques aim to improve or maintain a positive image through various means. Entitling strategies are not a common or recognized strategy in image damage control.

Quiz 13: Public Relations and Sponsorship Programs

If negative publicity is combated in a chat room on the internet, the approach being used is an:

Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?

PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not occur in the company's factories is an example of which approach?

Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:

Claiming responsibility for positive outcomes of events is:

The attempt to increase the desirable outcome of an event in the eyes of the public is:

Proactive prevention strategies for image damage include:

Accepting blame for an event, offering an apology, or forcefully refuting the charges is:

An apology strategy to manage a negative publicity situation should include each of the following elements except:

Entitlings and enhancements are forms of:

When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:

In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:

An apology strategy to manage a negative publicity situation should include each of the following elements except:

The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident. It was beyond our control." The statement is a form of:

Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:

An apology strategy is:

When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of:

The conscious or unconscious attempt to control images in social situations is:

Apology strategies are most often used in situations in which:

Reactive image damage control strategies include each of the following except: