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Integrated Advertising Promotion Study Set 1
Quiz 13: Public Relations and Sponsorship Programs
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Question 101
Multiple Choice
If negative publicity is combated in a chat room on the internet, the approach being used is an:
Question 102
Multiple Choice
Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?
Question 103
Multiple Choice
PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not occur in the company's factories is an example of which approach?
Question 104
Multiple Choice
Saying, "We didn't cause this negative event to happen, it was some other company" is an example of using the impression management technique of:
Question 105
Multiple Choice
Claiming responsibility for positive outcomes of events is:
Question 106
Multiple Choice
The attempt to increase the desirable outcome of an event in the eyes of the public is:
Question 107
Multiple Choice
Proactive prevention strategies for image damage include:
Question 108
Multiple Choice
Accepting blame for an event, offering an apology, or forcefully refuting the charges is:
Question 109
Multiple Choice
An apology strategy to manage a negative publicity situation should include each of the following elements except:
Question 110
Multiple Choice
Entitlings and enhancements are forms of:
Question 111
Multiple Choice
When Tang noted in company commercials that the product was the official drink of NASA during the first moon landing, the proactive prevention strategy approach being used was:
Question 112
Multiple Choice
In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:
Question 113
Multiple Choice
An apology strategy to manage a negative publicity situation should include each of the following elements except:
Question 114
Multiple Choice
The public relations department issues the following statement: "Unusual and unforeseen weather caused this accident. It was beyond our control." The statement is a form of:
Question 115
Multiple Choice
Saying, "We could not have prevented this negative event from happening" is an example of using the impression management technique of:
Question 116
Multiple Choice
An apology strategy is:
Question 117
Multiple Choice
When the public relations department issues a statement saying, "Our competitors deliberately made misstatements about the way to use our product, and people were injured as a result" it is an example of: