Conducting a health fair at a local hospital is an example of ________ marketing.
A) sponsorship
B) event
C) cause-related
D) social

Question

Quizplus · Accepted Answer

A health fair at a local hospital is an example of event marketing, which involves organizing a promotional event to interact with potential or existing customers. Event marketing seeks to engage, educate, and entertain people and create a positive perception of a brand or organization. In this case, the local hospital seeks to provide health-related information and services to the community, which is a valuable way of raising awareness and building goodwill.

Conducting a Health Fair at a Local Hospital Is an Example