If a company uses an apology strategy in a negative crisis situation, it will only work if the public believes the apology is sincere and heartfelt.

Question

Quizplus · Accepted Answer

The effectiveness of an apology strategy in a negative crisis situation relies heavily on the perceived sincerity and authenticity of the apology by the public. If the public does not believe the apology is genuine, the strategy is unlikely to be successful.

If a Company Uses an Apology Strategy in a Negative