What is the ideal strategy for developing a message in a global market?
A) Have a researcher on staff
B) Partner with another company to amortize expense
C) Have a world brand
D) Employ international personalities

Question

Quizplus · Accepted Answer

Having a world brand allows for consistent messaging across different markets and countries, making it easier to communicate with a diverse audience. A strong brand can also establish trust and recognition, making it easier to enter new markets. Having a researcher on staff or partnering with another company can be beneficial, but having a world brand is the most important strategy for developing a message in a global market. Employing international personalities may not always be effective, as they may not resonate with every culture or market.

What Is the Ideal Strategy for Developing a Message in a Global