Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?
A) The diffusion of the product or service into the market
B) The regional differences in the competitors' advertising
C) The criteria on which the customer will evaluate the product
D) The product's positioning

Question

Quizplus · Accepted Answer

Regional differences in the competitors' advertising is not a determinant used to discern what the customer is buying. The other options (diffusion, criteria for evaluation, product positioning) are all important factors that contribute to understanding the customer's buying behavior.

Which of the Following Is Not Considered One of the Determinants