Which consumer characteristics of targeted customers will form the basis for the channel design decisions?
A) Station approach and income level
B) Transactional analysis and future categories of contingency
C) Hierarchical dissemination
D) Demographics and psychographics

Question

Quizplus · Accepted Answer

Demographics (such as age, gender, income, occupation) and psychographics (such as values, beliefs, personality, lifestyle) are important consumer characteristics that help in understanding their needs, preferences, and behaviors. These characteristics can guide channel design decisions such as the type of channel, location, pricing strategy, and promotional activities to be used to target the specific group of customers.

Which Consumer Characteristics of Targeted Customers Will Form the Basis