What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?
A) Space reduction.
B) Fighting of possible retailing expenditures.
C) To gain quick, easy and relatively low-cost entry.
D) Sensationalize the installment precedent.

Question

Quizplus · Accepted Answer

Using an intermediary can help with gaining quick, easy and relatively low-cost entry into a new foreign market. The intermediary can provide local knowledge, expertise and established networks that can make the introduction process smoother and more efficient. They can also help with navigating any cultural or regulatory differences in the new market.

What Is the Main Reason to Use an Intermediary When