Which of the following statements best describes the argument that supports hiring outside research specialists to assist with international marketing research?
A) Centralizing the research process internally gives the company control.
B) Governments do not view hiring of specialists as a complimentary system.
C) Researchers in foreign lands do not speak English, therefore their research is suspect.
D) It is usually more efficient to hire an outside expert than to centralize research within the company.

Question

Quizplus · Accepted Answer

Hiring outside research specialists can bring in specialized expertise that may not be available in-house, and can save the company time and resources that would be required to develop that expertise internally. This also allows the company to focus on its core competencies while still receiving the benefits of international market research.

Which of the Following Statements Best Describes the Argument That