The centralized approach to marketing research gives most of the control, focus, thrust, and design to:
A) the market researchers in the field.
B) the brand.
C) headquarters.
D) field agents, such as government employees.

Question

Quizplus · Accepted Answer

In a centralized approach to marketing research, the control, focus, thrust, and design are primarily driven by the headquarters. This approach allows for consistency, standardization, and efficiency in the research process across different regions or countries where the organization operates. The brand and market researchers may have input, but ultimately the decision-making power rests with the centralized team at headquarters. Field agents, such as government employees, are not typically involved in the marketing research process of private organizations.

The Centralized Approach to Marketing Research Gives Most of the Control