The unconscious reference to one's own cultural values is:
A) projected referencing.
B) planned giving.
C) sorted segmenting.
D) self-reference criterion.

Question

Quizplus · Accepted Answer

The unconscious reference to one's own cultural values is known as the self-reference criterion (SRC). This refers to the tendency of individuals to use their own cultural values as a reference point for evaluating the behaviors and attitudes of people from other cultures. This can often lead to misunderstandings and misinterpretations, which is why it is important to be aware of the existence of SRC and actively work to overcome it when interacting with individuals from other cultures.

The Unconscious Reference to One's Own Cultural Values Is