For years, most marketers have felt that the global customer would be one that would both think and purchase similarly throughout the world.
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Q2: Tapping into the regions cultural affinities through
Q3: Groups that provide the values and attitudes
Q4: To take advantage of global markets, marketers
Q5: The culture of the United States emphasizes
Q6: The challenges for the marketing manager include
Q7: Culture is defined as the set of
Q8: Acculturation is the process of extending one's
Q9: Technology has little to do with cultural
Q10: Hinduism, which reaches from the west coast
Q11: The concept of ethnocentrism predicts what beliefs
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