According to Impression Management Theory, defensive image management occurs when actors attempt to establish particular attributes in the eyes of others, and assertive image management occurs when people experience or anticipate a predicament in which they believe others will attribute negative qualities to them.

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Defensive image management occurs when people experience or anticipate a predicament in which they believe others will attribute negative qualities to them, and assertive image management occurs when actors attempt to establish particular attributes in the eyes of others.

According to Impression Management Theory, Defensive Image Management Occurs When