Which one is the main criticism of the U&G model?
A) U&G studies have not explored the origin of media needs
B) U&G studies have not taken into consideration the whole model
C) The theory gives too much credit to an active audience who is believed to be in control the effects of media
D) All of the above

Question

Quizplus · Accepted Answer

The main criticism of the Uses and Gratifications (U&G) model includes all of the mentioned points: it has been criticized for not exploring the origin of media needs, not considering the whole model, and giving too much credit to an active audience, suggesting they are in full control of the media's effects.

Which One Is the Main Criticism of the U&G Model