The finding of a study showed that, along with media and other external factors, consumers play a role in the mass media consumption behaviors. This finding is best in line with…
A) uses and gratifications theory
B) agenda setting theory
C) spiral of silence theory
D) social cognitive theory

Question

Quizplus · Accepted Answer

The uses and gratifications theory suggests that audiences actively seek out media that provides them with particular gratifications or benefits. This finding suggests that individuals play a role in their own media consumption choices, which aligns with the uses and gratifications theory.

The Finding of a Study Showed That, Along with Media