The input consumers have into the creation of value in a consumption experience is called:
A) Service quality
B) Customer satisfaction
C) Co-creation
D) Value adding

Question

Quizplus · Accepted Answer

Co-creation refers to the involvement of the consumer in the creation of value in a consumption experience. This can involve the consumer providing input, feedback, or participating in the creation of the product or service. Service quality and customer satisfaction are outcomes of the co-creation process, but they do not fully capture the concept of co-creation itself. Value adding is a general term that refers to any activity that increases the value of a product or service, but it does not specifically relate to consumer input.

The Input Consumers Have into the Creation of Value in a Consumption