Match the communication term with its definition.
-Gatekeepers
A) Relies on "marketplace of ideas"; press is a watchdog providing check on government.
B) Rationale for broadcast regulation since there are not enough frequencies for everyone.
C) Those who determine what an audience sees, hears and reads; reporters, editors, producers, etc
D) Media is to ensure all views are expressed; conflict elevated to a plane of discussion.
E) Mass media gives legitimacy to persons, organizations and ideas.
F) Process where a long-standing problem is publicized, then once again is ignored
G) Media determines what is important; tells you what to think about.

Question

Quizplus · Accepted Answer

Gatekeepers are those who determine what an audience sees, hears and reads; reporters, editors, producers, etc.

Answer: B
 Spectrum scarcity is the rationale for broadcast regulation since there are not enough frequencies for everyone, hence the need for gatekeeping.

Answer: G
 Agenda-setting is the process where media determines what is important and tells you what to think about.

Answer: A
 Watchdog role refers to the concept that the press is a check on government and relies on a "marketplace of ideas" to do so.

Answer: E
 Legitimization is the process where mass media gives legitimacy to persons, organizations, and ideas.

Answer: F
 Issue-attention cycle is a process where a long-standing problem is publicized, then once again is ignored, and then publicized again in cycles.

Answer: D
 Conflict-oriented journalism is a style where media seeks to ensure all views are expressed and conflict elevated to a plane of discussion.

Match the Communication Term with Its Definition