Match the definition of the communication theory with the theory.
-Explains basic audience behavior; engaging in media activities carries
the expectation of some form of reward.
A) Individual differences theory
B) Social categories theory
C) Social influence
D) Selective processes
E) Wants and needs gratification
F) Cultivation
G) Spiral of silence

Question

Quizplus · Accepted Answer

The theory that explains basic audience behavior and the expectation of reward is the Wants and Needs Gratification theory.

Match the Definition of the Communication Theory with the Theory