Miles and Snow's Strategy Typology is based on the notion that:
A) Strategy should correspond to technology.
B) Strategy should be congruent with external environment.
C) Strategy should be based on human resource capability.
D) Strategy should be a "fit" to economic resource base.

Question

Quizplus · Accepted Answer

Miles and Snow's Strategy Typology suggests that a company's strategy should be consistent with the external environment, including factors such as market conditions, competition, and technological changes. This typology categorizes companies into four types based on their approach to dealing with the external environment: defenders, prospectors, analyzers, and reactors. Therefore, the best choice is B as it represents the fundamental principle on which this typology is based.

Miles and Snow's Strategy Typology Is Based on the Notion