You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?
A) Amount and speed of feedback and interactivity required
B) Cost of the channel
C) Confidentiality and sensitivity of the message
D) Your competitors' channel use

Question

Quizplus · Accepted Answer

Your competitors' channel use is not a factor to consider when selecting a channel for sending your message. The factors to consider are the amount and speed of feedback and interactivity required, the cost of the channel, and the confidentiality and sensitivity of the message.

You Are Selecting a Channel for Sending Your Message