To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. Which product development strategy has Honda implemented?
A) Repositioning
B) New product line
C) Product innovation
D) Product improvement
E) Product line extension

Question

Quizplus · Accepted Answer

Honda has implemented a product line extension strategy by introducing the Civic Hybrid, which adds a new variant to its existing Civic product line to compete in the hybrid segment.

To Compete in the Fast-Growing Hybrid Segment, Honda Introduced the Civic