The power of cognitive neuroscience is that it reveals physiological reactions to ads and marketing messages.
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Q27: The use of the Internet for copytesting
Q29: In copytesting, advertising agencies often ask respondents
Q34: Copytesting conducted online offers agencies a measure
Q35: Most emotional reaction tests are self-reported instruments.
Q61: A copytest is used when the marketing
Q65: A theater test is a display of
Q71: A theater test can be used to
Q74: Biometric research measures physiological or physical responses
Q76: Cognitive neuroscience concentrates on attitudes and verbal
Q85: A physiological arousal test, such as cognitive
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