In copytesting, advertising agencies often ask respondents open-ended questions and these verbatim comments are valuable to agencies designing ads because it tells them what respondents are thinking.

Question

Quizplus · Accepted Answer

Open-ended questions allow respondents to freely express their thoughts and opinions, providing valuable insights for advertising agencies to consider when designing ads. These verbatim comments can help agencies understand what aspects of the ad are resonating with the target audience and what may need improvement.

In Copytesting, Advertising Agencies Often Ask Respondents Open-Ended Questions and These