In terms of the sales presentation, the ________ approach requires salespeople from the selling organization to analyze the buyer's business.
A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Question

Quizplus · Accepted Answer

The problem-solution approach requires salespeople to analyze the buyer's business in order to identify specific problems or challenges that the buyer is facing. From there, the salesperson can propose solutions that address these issues, rather than simply trying to sell a product or service. This approach is typically seen as more consultative and customer-focused, as it places a priority on understanding the buyer's needs and providing tailored solutions.

In Terms of the Sales Presentation, the ________ Approach Requires