The need-satisfaction sales approach:
A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs
B) requires the two organizations to develop a common mission
C) requires employees from the selling organization to analyze the buyer's business
D) uses specific statements (stimuli) to elicit specific responses from customers

Question

Quizplus · Accepted Answer

The need-satisfaction sales approach aims to identify the customer's needs during the initial stage of the sales call and then provides solutions that meet those needs. It is a customer-focused sales technique that emphasizes understanding the customer's needs and addressing them through the sales process.

The Need-Satisfaction Sales Approach