An advertisement designed to convince viewers that if they do not use a particular brand of deodorant, they will be social outcasts is stressing the severity of a negative consequence in a fear appeal.

Question

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The advertisement is attempting to create fear in viewers by suggesting that if they don't use a particular deodorant brand, they will become social outcasts. This fear appeal is emphasizing the severity of the negative consequence of not using the product.

An Advertisement Designed to Convince Viewers That If They Do