In a fear appeal, vulnerability is based on the likelihood or the probability that a negative event will occur.

Name: In a fear appeal, vulnerability is based on the likelihood or the probability that a negative event will occur.
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Question

Quizplus · Accepted Answer

Vulnerability in fear appeals is based on the perceived likelihood or probability that a negative event will happen. This perception of vulnerability helps to evoke fear and increase the effectiveness of the appeal.

In a Fear Appeal, Vulnerability Is Based on the Likelihood