In a means-end chain, the message should be the means that leads the consumer to a desired end state.
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Q1: There is a sequential set of steps
Q6: Preference follows awareness, knowledge, and liking in
Q7: The attitude sequence of cognitive → conative
Q8: Based on the hierarchy of effects model,
Q9: The final stage in the hierarchy of
Q10: Before a person develops liking for a
Q29: The hierarchy of effects model aids in
Q36: Liking follows awareness and knowledge in the
Q37: Preference occurs before knowledge or awareness in
Q38: Conviction follows liking and preference in the
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