The product positioning strategy based on value or prestige is the positioning approach of:
A) product attributes
B) competitors
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

The product positioning strategy based on value or prestige is mainly based on the price-quality relationship, which involves positioning the product as either a high-quality, prestigious product or a value-oriented, low-priced product. This approach helps the company differentiate its product from its competitors and appeal to customers who are looking for specific benefits. Therefore, the best choice is D.

The Product Positioning Strategy Based on Value or Prestige Is