The product positioning strategy of using another brand to establish the position is the positioning approach of:
A) product attributes
B) competitors
C) use or application
D) price-quality relationship

Question

Quizplus · Accepted Answer

The product positioning strategy of using another brand to establish the position is the positioning approach of competitors. This approach involves positioning the product in relation to other brands that are seen as competitors. By highlighting how the product differs from its competitors or offering a unique benefit, the product can establish its own distinctive position in the market.

The Product Positioning Strategy of Using Another Brand to Establish