In terms of market segmentation, the usage segmentation approach offers each of the following advantages, except:
A) a meaningful classification scheme based on the actual behavior of customers
B) ability to reduce a large volume of customer data to a few, concise clusters
C) ability to measure the growth of each cluster and the migration of customers from one cluster to another
D) ability to compare a firm's customers with customers from competing firms

Question

Quizplus · Accepted Answer

Usage segmentation approach cannot compare a firm's customers with customers from competing firms. This is because the approach focuses on classifying customers within the firm based on their actual behavior instead of comparing them to customers of competing companies.

In Terms of Market Segmentation, the Usage Segmentation Approach Offers