If a company sends direct mail to only the zip codes of communities that match the firm's best customer profiles, it is using which type of segmentation?
A) demographic
B) psychographic
C) geographic
D) geodemographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation combines geographic and demographic segmentation, taking into account not only the physical location but also the characteristics of the people living in that area. By targeting specific zip codes that match the firm's best customer profiles, the company is using geodemographic segmentation to improve the effectiveness of its direct mail campaign.

If a Company Sends Direct Mail to Only the Zip