In terms of external search for information in a purchase decision, the need for cognition is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
D) simulations of the knowledge structure embedded in an individual's brain

Question

Quizplus · Accepted Answer

The need for cognition is a personality characteristic that describes an individual's enjoyment of engaging in mental activities, such as thinking, analyzing, and examining information. This trait influences a person's inclination to search for information externally when making a purchase decision. People with a high need for cognition tend to engage in more extensive and thorough information search behaviors than those with a low need for cognition.

In Terms of External Search for Information in a Purchase