In terms of the external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:
A) ability to search.
B) need for cognition.
C) search methods.
D) level of involvement.

Question

Quizplus · Accepted Answer

The level of involvement refers to the importance and personal relevance of a purchase decision to the consumer. When a product or task is more relevant to a consumer's existing need, their level of involvement tends to be higher, leading to a more extensive external information search process. Therefore, the level of involvement determines the extent to which a consumer searches for external information.

In Terms of the External Information Search Process, the Extent