Upon recognizing a need, if a consumer chose a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

Question

Quizplus · Accepted Answer

This statement is referring to brand loyalty, meaning that a consumer will stick with a brand they had a positive experience with instead of engaging in an information search to consider other options.

Upon Recognizing a Need, If a Consumer Chose a Given