The following items are tangible components of a corporate image, except:
A) goods and services sold
B) retail outlets where the product is sold
C) advertising, promotions, and other forms of communication
D) competing businesses

Question

Quizplus · Accepted Answer

Competing businesses are not tangible components of a corporate image, as they are external factors that can impact the company's image but are not directly related to its physical or visual elements. The other choices (A, B, and C) are all tangible components that contribute to the formation and perception of a company's image.

The Following Items Are Tangible Components of a Corporate Image