When Applebee's faced declining sales in 2008, efforts were made to:
A) divest IHOP to raise capital
B) raise prices and increase quality
C) rejuvenate the brand
D) co-brand with IHOP

Question

Quizplus · Accepted Answer

When facing declining sales, Applebee's made efforts to rejuvenate the brand, rather than divesting IHOP, raising prices, or co-branding with IHOP. This strategy could involve revamping the menu, updating the decor, and refreshing marketing efforts to better connect with consumers.

When Applebee's Faced Declining Sales in 2008, Efforts Were Made