With what kind of products does the global product structure work best?
A) products that are technologically dissimilar
B) products that can be standardized for marketing worldwide
C) products that are obsolete in one country, but not in another
D) products that are cheap and easy to produce

Question

Quizplus · Accepted Answer

The global product structure works best with products that can be standardized for marketing worldwide. This is because the structure allows for a standardized approach to marketing and distribution, which can help to reduce costs and increase efficiency. Technologically dissimilar products may require more localized marketing efforts, which can be more costly and less efficient. Products that are obsolete in one country, but not in another may require different marketing and distribution strategies, which can be difficult to coordinate with a global product structure. Cheap and easy to produce products may benefit from a global product structure, but this is not a defining characteristic of the structure.

With What Kind of Products Does the Global Product Structure