Which of the following is a popular approach to sharing development and production costs and penetrating new markets?
A) consortia
B) licensing
C) joint ventures
D) franchising

Question

Quizplus · Accepted Answer

Joint ventures involve two or more companies forming a new entity to share development and production costs and penetrate new markets. This approach allows for shared risk and expertise while also allowing the companies to maintain some degree of autonomy. Consortia and licensing do not necessarily involve the creation of a new entity and franchising typically involves one company (the franchisor) granting a license to another company (the franchisee) to use its brand name and business model.

Which of the Following Is a Popular Approach to Sharing