Integrative negotiation is a collaborative approach to negotiation that is based on a win-win assumption, whereby the parties want to come up with a creative solution that benefits both sides of the conflict.

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Integrative negotiation is indeed a collaborative approach that seeks to create value for all parties involved. It differs from distributive negotiation, which is typically more competitive and focused on dividing a fixed pie. In integrative negotiation, the parties work together to identify common interests, build relationships, and generate creative solutions that meet the needs and goals of all stakeholders.

Integrative Negotiation Is a Collaborative Approach to Negotiation That Is