Prior to the release of the iPhone 12, Apple ran a series commercial advertisements designed to build consumer excitement for the new product. This best illustrates which of the following elements of diffusion of innovations theory?
A) Relative advantage
B) Compatibility
C) Communication channels
D) Observability
E) Diffusion

Question

Quizplus · Accepted Answer

The advertising campaign designed by Apple to build excitement for the release of iPhone 12 highlights the role of communication channels in the diffusion of innovation theory. The company used various communication channels such as social media, television, and online ads to communicate the advantages of the new phone to potential customers.

Prior to the Release of the IPhone 12, Apple Ran